The number of cycling products has increased by 700%, and Tmall Global will introduce more new and scarce overseas cycling products
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Thank you for your support! Article source: Beijing Business Daily News (Reporter Zhao Shuping) Recently, Tmall Global officially launched the Spring Day Cycling Program, gathering national bicycle judges, cycling experts and enthusiasts, as well as overseas cycling brands to promote the Asian Games and cycling culture, while accelerating the introduction of more global cycling products.
On site, Tmall Global reached a cooperation plan with multiple overseas cycling merchants to introduce new brands and products.
In the future, overseas brands will launch more new and scarce overseas cycling products.
Cycling is hot, coupled with unstable production from foreign component manufacturers in Shanghai, and well-known imported bicycle brands often find it difficult to find a single vehicle in their offline physical stores, which has led many consumers to switch to online e-commerce platforms.
According to data from Tmall Global, the sales of cycling equipment, cycling clothes, helmets, glasses and other products have doubled year-on-year in the past year, and the number of cycling products has increased by over 700%.
This year, more globally imported bicycle complete vehicles and well-known accessory brands have accelerated their entry into the Chinese market through cross-border e-commerce Tmall Global, making it convenient for enthusiasts to buy directly online.
It is understood that Tmall Global has introduced more than 20 overseas cycling vehicle and accessory brands, covering the United States, Japan, Switzerland, Italy, the United Kingdom, and other countries, including the “one car hard to find” British small cloth Brompton, American professional highway lightning specialized, Trek, as well as Japanese Shimano cycling shoes, American oakley cycling glasses, and so on.
Besides cycling, niche cool sports such as Lu Chong, Lu Ya, motorcycle, and rock climbing are emerging due to their strong sense of experience and social attributes, and even moving from professional circles to popular enthusiasm.
Tmall Global also continues to introduce these outdoor trendy new brands and products.
In the past year, Tmall Global has introduced over 6400 new overseas brands, and the sales of new trend categories have increased by over 100% simultaneously..
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