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22 original content official account You can click on the above official account and “follow”, so you can receive our latest content for free, thank you for your support! According to the daily report on July 24 on the website of the The Straits Times of Singapore, under the influence of the COVID-19 and social media, China’s cycling movement is warming up again.
A few hours before dawn, when people in most parts of Shanghai were still sleeping, dozens of people in cycling clothes had already cycled through the streets of the city.
They passed the historical buildings of the old French Concession and crossed the surging Huangpu River.
Since the outbreak of COVID-19, cycling has experienced a rapid growth, which, to some extent, stems from people’s desire to find new hobbies when their activities are limited, and also shows that people attach increasing importance to health.
In 2021, the scale of China’s bicycle market reached 194 billion yuan, and it is expected to reach 266 billion yuan by 2027.
Industry insiders predict that although the epidemic has subsided, the growth of this industry will not stop soon, as China has an increasingly affluent middle class and the government encourages healthy lifestyles, leading to an increasing interest in fitness.
Feng Baozhong, vice chairman of the Chinese Cycling Association, said that people’s pursuit of health will not disappear, so the sustainable development of cycling has a good prospect.
According to data from the association, in 2022, enterprises above designated size in China’s bicycle industry achieved profits of over 10 billion yuan, a year-on-year increase of over 20%.
At the same time, Yixian and other places in Anhui have been striving to seize the business opportunities of the bicycle market and promote the development of local tourism by hosting bicycle races.
During the recent China Mount Huangshan International Cycling Open held in Yixian County, thousands of amateurs and professional athletes were attracted here, and businesses took the opportunity to promote local fruits, vegetables and other products, bringing a large number of orders to the local area.
With the gradual lifting of travel restrictions related to the epidemic, tourists are returning to China to participate in multi day bike tours organized by Beijing based Serk Company and cycling clubs such as RNCC in Shanghai.
Popular destinations for cycling include Xinjiang, Tibet, and Yunnan, and some large northern cities have also attracted many cyclists
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