Indoor cycling leads the country! Qingdao started listing counseling for this enterprise

Recently, according to Qingdao securities regulatory bureau, Qingdao maijin Intelligent Technology Co., Ltd.

(hereinafter referred to as “maijin intelligent”) has registered the counseling with Qingdao Securities Regulatory Bureau on November 8, 2021, and the counseling organization is Huaxing Securities Co., Ltd.

(hereinafter referred to as “Huaxing securities”) “Huaxing securities”).

Cycling, as a green way of travel, is not only favored by policies, but also sought after by people because of its healthy sports attributes.

Since its establishment in 2015, maijin intelligent has been making continuous efforts in the field of intelligent cycling and has been deeply engaged in both software and hardware.

It is worth noting that at present, there are still two enterprises in Qingdao waiting for the conference and nine enterprises in Qingdao The CSRC and the stock exchange lined up for trial, and 23 enterprises assisted and filed with Qingdao securities regulatory bureau.

Written by Qingdao listed enterprise observation No.

390 / reviewed by Wang Xinyi / what does Cheng Ruolan maijin intelligence rely on to go public? Recently, China Securities Regulatory Commission government service platform (trial operation) according to the information released, maijin intelligent plans to make an initial public offering of shares and go public, and has been registered with Qingdao securities regulatory bureau for guidance.

The launch of listing guidance shows that maijin intelligent is one step closer to going public.

Maijin intelligent was registered in Chengyang District, Qingdao in 2015, focusing on R & D of scientific and technological products, manufacturing of intelligent sports equipment and providing sports intelligent solutions It integrates R & D, production, sales and service, integrates innovative scientific and technological products into sports, and provides users with professional hardware, software, courses, integrated sports and fitness solutions.

It is rated as a “national high-tech enterprise” and one of the main technology providers of domestic intelligent sports competitions.

It is reported that Yu Feng, founder of maijin intelligent, loves cycling and has 10 years of experience in bicycle hardware R & D and operation.

He was rated as the leader of entrepreneurship in Qingdao in 2018, Taishan in 2019 and Qingdao science and Technology Progress Award in 2020.

According to public reports, in January 2018, maijin intelligent settled a round of financing with an estimated value of 150 million yuan.

The investors are from overseas and Shanghai.

This financing is used for hardware product research and development outside the cycling field and the development of the mass fitness market.

In the first half of 2021, makin intelligent announced that it had completed another round of investment.

After completing this round of financing, maijin intelligent will move the company’s headquarters and production base to Chengyang District in the future.

On May 20, maijin intelligent signed a cooperation agreement with Xiazhuang street, Chengyang District on the project of “maijin intelligent technology headquarters”.

The project is invested and constructed by maijin intelligent.

It is planned to build a global intelligent cycling sports R & D center, experience center, exchange center and the largest eSports sports e-arena base in China, organize bicycle intelligent cycling and mass fitness competitive events, and build tenacious deer onelap cycling into a national event, with an expected output value of 300 million yuan.

In addition, in 2021, maijin intelligent will land its cycling equipment manufacturing project in Jimo District, with an annual output of 300000 intelligent cycling equipment and a sales revenue of 220 million yuan.

From cycling to mass fitness, cycling is a sports and fitness project beneficial to the human body.

It has been sought after by many people, and the cycling market has great potential.

Among them, zwift paid riding training software in foreign markets and smart riding platforms such as tack, wahoo and elite are highly competitive, but in China, maijin has almost no competitors when entering the market.

It is understood that maijin technology currently has more than 400 giante experience stores and 1000 power experience stores in 200 cities in 33 provinces in China, and its overseas business scope covers Southeast Asia, Australia, Europe and America.

It is worth mentioning that maijin intelligent’s dealers in China Agents are also specialized, trek, giant and Merida Dealers of (Merida) and other brands have medium and high-end cycling customer base.

The stubborn deer onelap online virtual cycling platform under makin intelligent is the pioneer of similar products in China.

The domestic market share of the core product intelligent cycling platform has reached more than 73%, the domestic market share of intelligent cycling accessories has reached 61%, and the domestic market share ranks first.

Photo source: makin intelligent Stubborn deer fitness under the official website maijin intelligent is a younger intelligent fitness brand, which is committed to creating a scientific and happy Indoor Intelligent Scene fitness experience for users.

Through real-time simulation of various real sports feelings such as real map, road slope, riding roll resistance and wind resistance, combined with professional sports power training system, and based on sports big data, AI technology and high-quality coach service, it provides users with scientific and efficient indoor fitness services, meets users’ multi scene fitness needs, and makes the originally boring indoor fitness scenes simple, realistic Intellectualization.

Affected by the epidemic, more people choose to exercise at home, which is a big wind for maijin intelligence.

It is also carrying out a series of new product research and development, and its business field has gradually expanded to the field of mass fitness.

At the same time, from the “China Thailand competition of bicycle E-sports” in 2017 to the current “third maijin technology city competition”, maijin intelligence has been cultivating its own event IP.

In the future, maijin intelligent may have more intelligent, information-based and interesting products applied to the two outdoor and indoor riding scenes.

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