Don’t stop me, I’m going to ride to Mars!

With the advent of the “Internet +” era, market people’s vision has gradually aimed at different industry cooperation and cross-border marketing, so as to touch the nerves of the new generation of consumers and get favor.

Cross border marketing is not a “whim”.

For the brand, from the initial completion of the idea to the joint landing, it includes the reflection and consideration of the two brands.

In short, cross-border marketing is an indispensable tool to convey brand concept, show product power and expand communication volume.

Recently, the cross-border cooperation between Yadi and red bull anaji has attracted extensive attention.

As a leader in the electric vehicle industry, Yadi is the first listed enterprise in the industry, exported to 88 countries and regions around the world, and ranked first in global sales for four consecutive years.

It is committed to building a new generation of green technology travel lifestyle.

By virtue of the phrase “cheer up, Red Bull supports you”, red bull anaghi is popular in streets and alleys and has become one of the first and well-known energy drinks in the world.

Two seemingly unrelated brands and two “energy” giants in their respective industries actually have the consistency of ideas, that is, through product innovation and optimization, to meet consumers’ demand for energy online life scenes at all times.

It is not difficult to see that the purpose of this cross-border cooperation is to enable consumers to gain a deeper perception of the “full grid energy” of Yadi and red bull aneji, so that consumers can enjoy a more wonderful and dynamic life under the condition of “full energy and more calls”.

The combination of the two industry giants of “energy breakthrough” is both exploration and breakthrough; It is not only the refresh of cognition, but also the rejuvenation of the brand.

On August 18, as soon as the joint video of Yadi and red bull aneji was released, it attracted hot discussion on the whole network.

In the video, with the pop-up of the can ring, the giant red bull aneji tinned cans in the center of the city continue to radiate energy around.

Energetic white-collar workers, energetic teenagers, power pioneers and wandering detectives, the four energy Knights started the energy pursuit war, rode Yadi Guanneng 2.0 series through the city and drove to a new starting point in the future.

As the video said, “since we all have bursting energy, let’s light up the larger world”.

Yadi and red bull aneji have a deep insight into consumer life, awaken consumers’ love and passion for life through the life scenes of typical energy knights, and encourage them to explore life and pursue dreams with strong energy.

Yadi and red bull aneji will also, as always, empower people’s lives with continuous energy supply.

Yadi and red bull aneji released a joint video to refresh consumers’ awareness of the “energy sense” of the brand and products, and the brand is reborn.

This is only the first step in exploring “energy breakthrough”.

In order to make consumers more truly and directly feel the “energy breakthrough” experience brought by product upgrading, Yadi and red bull aneggi launched the “Mars energy plan”.

From August 28 to 29, Song Jian, the Guinness world record holder and Yadi’s chief riding officer, and nine Knights formed a riding team to ride the Yadi Guanneng 2.0 series of “one charge, one more run”, through the vast mountains and gullies and rush to the Mars camp in Qinghai cold lake, the place closest to the Martian landform in the world.

In the process of “riding to Mars”, the Knights can not only appreciate the beautiful Yadan style along the way, but also camp at night and look up at the vast Star River.

Most importantly, Yadi Guanneng 2.0 series has strong power, endurance and other hard core performance, which makes Knights gain a deeper experience under the harsh environment of Gobi and desert.

At present, the official account of the “Knight recruitment order” has been issued in the whole network.

If you love challenge and adventure, and want to feel the riding experience of riding all the way to Mars, then pay attention to the WeChat public number or the application of the scanning code below, and join the 2 series of the addi crown to open the journey to Mars.

Yadi Guanneng 2.0 series is strong out of the circle.

As the most eye-catching “natural c-place” in the joint naming activity, Yadi Guanneng 2.0 series can be said to be unique.

It will take “super endurance and surging power” as the core performance point to escort the Knights all the way.

It is reported that Yadi Guanneng 2.0 series is equipped with a newly upgraded ttfar 8-level extended range system, with a leap in the auxiliary performance of 8 major components.

Compared with electric vehicles equipped with ordinary batteries of the same specification, the endurance mileage is doubled, and the real sense of “one charge, one run”.

Among them, ttfar graphene generation 3 battery adopts a brand-new graphene material formula, ultra-low attenuation rate and exclusive ttfar fast charging charger, which can be fully charged in up to 3 hours.

Ttfar energy recovery controller can convert the kinetic energy generated during downhill taxiing into electric energy, realize charging while riding, and ensure smooth power output all the way.

On the way to “Mars”, there is no need to worry about the power display problem.

The ttfar power monitoring instrument equipped with Yadi Guanneng 2.0 series can accurately display the power recovery data, remaining power and other information, and everything can be “inside” through the instrument.

The shock absorption performance of Yadi Guanneng 2.0 series is also impeccable.

It adopts hydraulic shock absorption configuration, and the maximized shock absorption performance can adapt to a variety of road conditions, which will be perfectly demonstrated in the process of crossing the Gobi.

It can be seen that the strong product power is the key reason why Yadi Guanneng 2.0 series is deeply loved by consumers and realizes terminal hot sales.

It is believed that with the blessing of hard core performance, knights can roam the “Martian surface”, enjoy the pleasure of energy and explore the unknown in novel experiences.

“Exploration never stops, energy never stops”.

Seemingly unrelated Yadi and red bull aneji can have such amazing in-depth cooperation.

The exploration and practice of “energy breakthrough” not only shows the mutual benefit and win-win of the two brands, but also makes us more truly realize the unstoppable strength of Yadi, a leading brand in the industry.

When the brand attracts consumers to actively embrace, naturally, the image and popularity of the brand will soar in the hearts of users.

Yadi’s cross-border alliance with red bull aneggi has deeply explored the pain points of users’ minds and needs, created a carnival to chase the unknown and limit, and let users truly feel the energetic sense of Yadi Guanneng 2.0 Series in the experience.

In addition, this is also a problem solving move to redefine travel.

During the “Mars energy plan” activity, Yadi deeply conveyed to users a new understanding of electric vehicles: electric vehicles are not only a means of travel, but also a frank expression of people’s lifestyle and personality.

Facing the coming new era of travel and adhering to the unremitting spirit of exploration, Yadi will continue the exploration and discovery journey of “energy breakthrough”, start again in an unprecedented state, and lead the new ecological revolution of travel in the future! (advertising)..