What new opportunities does the cycling craze bring to the tourism market
Cycling is originally an aerobic exercise that embraces nature.
In the past two years, under the influence of the epidemic, the national tourism habits have changed dramatically.
With the widespread rise of short distance travel, peripheral travel and suburban travel, many people begin to choose cycling again when they travel short distances.
Riding is not only physical exercise, but also very diverse in “added value”.
Different people get different fun from it.
For example, cycling also meets the social needs of many young people.
At the same time, many people have also shifted the way of leisure, entertainment and even fitness from the original indoor to the outdoor, which also makes bicycles that can take both walking and exercise become “fashionable items” again.
Data shows that more than 100 million people regularly ride or use bicycles as a means of transportation, and nearly ten million people participate in cycling.
In the 1980s and 1990s, bicycles on the streets of cities were like a tidal wave, which is still fresh in people’s memory.
However, for some time, with the improvement of people’s living standards and the rapid development of the automobile industry, cars began to enter thousands of households, and bicycles in urban and rural areas decreased significantly.
Some people even mistakenly believe that it would be a loss of face if they still ride bicycles.
In fact, many people like cycling again, which just reflects a kind of progress and fashion.
Because this new way of life contains richer and more positive connotation and extension.
Therefore, we should strengthen public opinion in a timely manner, improve the whole society’s correct understanding of cycling, understand the importance of being enthusiastic about cycling, and guide the public to actively accept and practice this mode of travel.
In recent years, with the acceleration of urbanization process, especially the rapid development of the automobile industry, the ownership of bicycles in China has declined rapidly.
The “wide road and road network” centered on motor vehicle traffic demand has become a common road model in urban planning.
It is gratifying that, with the gradual strengthening of social awareness and understanding of the “dual carbon” goal, green and low-carbon cycling has returned to the people.
However, the function of the current riding trail is relatively simple, not a composite function, which cannot be well combined with the surrounding urban environment, commercial supporting facilities and leisure facilities.
In order to facilitate the “return of bicycles to the city”, city managers need to improve their efforts in humanized construction management, constantly improve the construction of related supporting facilities, and provide greater convenience and fun for cycling.
Because the current cycling is not only a way to improve health through green travel, but also a fashion, a way to communicate, and a way to explore and appreciate the city, which should be supported.
At the policy level, the Fourteenth Five Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035 clearly put forward the priority of urban public transport development and the construction of bicycle lanes, pedestrian lanes and other slow traffic networks.
There are also many policies in place to support the construction of bicycle lanes and cycling routes.
For example, Beijing recently proposed that during the “Fourteenth Five Year Plan” period, it will continue to build featured cycling routes, create 20 featured cultural and tourism cycling routes in the central urban area and sub urban centers, and create 20 featured rural cycling routes in the peripheral suburbs.
In addition, all roads with a width of 12 meters or more within the Fifth Ring Road in Beijing will be provided with bicycle lanes to create a friendly environment for cycling.
In recent years, the popularity of low-carbon and environment-friendly travel concepts and people’s pursuit of natural and healthy lifestyles are also important factors to promote the rapid development of cycling.
“The improvement of living standards has made people have a new understanding of their spiritual world and living state.
The riding culture carries a continuous state, which is a kind of life attitude for many people.” The relevant person in charge of a lifestyle brand said in an interview.
Compared with professional cycling events, public leisure riding has greater potential.
The leisure and social needs of cycling basically coincide with the public travel needs.
From the perspective of tourism products, cycling can also be an experience activity in tourism products.
Getting involved in the cycling market is more like a deep extension of business for many travel agency enterprises.
It is understood that for the youth cycling market, CTS Travel has launched three cycling products in Beijing, namely, “Central Axis Cultural Cycling Tour”, “Peking Opera Cultural Cycling Tour” and “Yanqing Guihe River Cycling Orientation Tour”.
Among them, the “Central Axis Cultural Cycling Journey” and “Peking Opera Cultural Cycling Journey” two urban cycling products are designed to enable children to “measure the city of Beijing by riding”.
Children can ride along the central axis and the Peking Opera cultural sites, with the exploration of history and culture as the main line, and bicycles as the means of transportation, to deeply understand the history of Beijing, an ancient cultural city, in the streets and lanes.
Facing the adult cycling market, CTS Travel has designed and developed the “Mysterious Land Cycling and Tracing to the Source of Yalu River” cycling route, which integrates forests, springs, waterfalls, rivers and other natural landscapes.
Along the way, you can also taste special northeast cuisine and Korean cuisine.
There are smooth routes and mountain routes, adding “adventure” to traditional cycling.
On the Little Red Book, among the discussions on cycling, “inconvenient parking” and “insufficient supply points” are the most prominent problems.
In this regard, Xiaohongshu cooperated with stores and launched the “Friendly Cycling Plan”, which provides cycling enthusiasts with services such as bicycle parking, food supply, rest and shower, bicycle maintenance, offline salon, and companion riding, and has attracted wide attention from cycling enthusiasts.
However, at present, there are few scenic spots suitable for cycling, and there are not many supporting services.
“The tourist attractions can consider creating cycling routes, renting sports bikes, and improving the quality of bicycles to meet the tourists’ cycling experience..